Friday, August 25, 2006

East vs. West

What we are witnessing in Iraq, Afghanistan, and Lebanon today-- indeed, in London, New York and everywhere else-- is a continuation of the 2,500 year-old War Between East and West.

"2,500 years?!" I hear you cry. "I thought it started with the Crusades, weren't they only about 1,000 years ago?" Well, yes, they were, but I believe in order to trace the origins of this conflict, you have to go back even further than the Crusades; in fact, you have to go 'way further: about 1,500 years futher, all the way to ancient Greece.

See, back in about 500 BCE (that's "Before the Common Era") the Greeks invented a new way of thinking. We call it rationality, or logic. (The word comes from the Greek word Logos. Not sure what the connection is to sleazy marketing gimmicks, but whatever.) This way of thinking is so natural to us today, it seems unfathomable that it actually had to be invented. But there you have it: nobody had done it before them. The new way of thinking worked so well, they used it for everything. Like a shiny new toy, they brought it with them everywhere. You can see this if you read some ancient Greek manuscripts (in English of course-- I'm not that much of an egghead.) They introduce all kinds of convoluted logic in places where we wouldn't even think of it. For example, if you read Xenophon's account of his march back from Babylon through Asia Minor, he records a number of discourses by high-ranking generals, himself included, which are so erudite and confusing in their logic, that I, for one, have trouble following them. (I won't go over my credentials, but I ain't no slouch when it comes to parsing out logical statements-- or accounts of military exploits, for that matter. But I digress.) And some of these were speeches to the troops! The Greeks saw rationality as such a virtue, that the more convoluted the logic, the better-- to the point where even the ordinary Greek footsoldier was pleased and persuaded by very high-falutin' rational arguments. (One wonders whether the troops really followed them, or just viewed the debates as a sort of spectacle-- much as we judge the outcome of a presidential debate not by whose arguments were sounder, but by the charisma quotient of the candidates.)

Now, building on this new way of thinking, the Greeks came up with an altogether new idea: the proposition that the Polis (i.e., the city state-- prototype of our modern nation) consisted of independent, thinking, rational individuals whose ideas were important and who should have a say in how the Polis was run. And the leader of the Polis owed his station to the agreement of these men (and only men-- not women: they weren't that enlightened).

The idea is called Democracy. Not everyone bought in. The Persians-- the Greeks' neighbors to the east-- for example, didn't want anything to do with it. They saw things in completely opposite terms. To them, the Emperor was divine, and all the human beings under his reign owed *their* existence to *him*. This is gruesomely illustrated by the story of the noble courtesan, himself a wealthy and powerful man, who requested of the Emperor that his youngest son be allowed to stay home instead of participating in a campaign. In this way, the man could be assured of having at least one son to take care of him in his old age. The Emperor was outraged, and his response-- a sort of Satanic parody of Solomon-- was to order the boy cut in half lengthwise, with the halves of the corpse placed on opposite sides of the army's course of march, as a quaint sort of gateway. Thus he reminded his subjects that they lived at his pleasure, that they lived to serve him, that they owed everything-- their very lives, even-- to him.

And where was the mighty Persian army marching to? To conquer Greece. The Greeks fought as men fighting for their freedom will: tooth and nail. Though they were outnumbered, they held off and then defeated the Persians-- notably at Thermopylae and Salamis. Had they lost, ancient Greece would have become nothing more than a minor outpost on the western fringe of the great Persian Empire. Had they lost, there would be no such thing as "western civilization". Had they lost, I would not be writing this, you would not be reading it, and your entire outlook on life, the human condition, right and wrong, would be completely different.

To quote Edith Hamilton at length:

"Five hundred years before Christ in a little town on the far western border of the settled and civilized world, a strange new power was at work. Something had awakened in the minds and spirits of the men there which was so to influence the world that the slow passage of long time, of century upon century and the shattering changes they brought, would be powerless to wear away that deep impress. Athens had entered upon her brief and magnificent flowering of genius which so molded the world of mind and of spirit that our mind and spirit to-day are different. We think and feel differently because of what a little Greek town did during a century or two, twenty-four hundred years ago. What was then produced of art and of thought has never been surpassed and very rarely equalled, and the stamp of it is upon all the art and all the thought of the Western world. And yet this full stature of greatness came to pass at a time when the mighty civilizations of the ancient world had perished and the shadow of 'effortless barbarism' was dark upon the earth. In that black and fierce world a little centre of white-hot spiritual energy was at work. A new civilization had arisen in Athens, unlike all that had gone before."

Work in web commerce, do you? Bent on changing the world, are you? How much of your thought and effort will remain in the year 4545-- if man is still alive?

But there are two pillars of Western Civilization. So much for the Greek pillar.

to be continued

Monday, August 07, 2006

Further thots on Starbucks

A reader writes,

Haven't read it all, but there is some great stuff on your blog. Of course, I don't agree with everything you say (but I'll defend to the..., well, maybe not, but still I'm glad you're saying it.).

Here's something you said that I disagree with: "But I just can’t dislike a company whose service and product is so darn good (well, at least, the drip coffee is good..."

I agree the folks at starbucks are cheerful, and helpful, but the drip coffee tastes bad. We can argue about tastes all day long, but I have an iron-clad logical proof of my assertion as well: (1) All coffee that is super bitter and acidic is bad (2) Starbucks coffee is super bitter and acidic (3) Therefore, Starbucks coffee is bad. So lets leave that aside. An idea occurred to me yesterday. The set-up was this: I was in the mall, and got a craving for a coffee. But I found that coffee stands were all closed. I asked the girls at the information booth what had happened. Turns out the coffee stands were closed in transition to Starbucks taking over all coffee vending in the mall. So I said, and this proves I am not just asserting that Starbucks coffee sucks to be contrarian, "Don't you think Starbucks coffee is bad?" Girl 1, "NO! I love the white chocolate mocha!" I,"No, but the drip coffee..." Girls 1&2 almost in unison, "Oh, yeah, I never drink the coffee." I think this is true of many Starbucks customers. I, for example, dislike their coffee but really like their hot chocolate. Starbucks started out as a coffee shop, but now it has caramel, whip cream, chocolate sauce and iced drinks. It occurred to me that Starbucks has evolved to fill the niche formerly occupied by soda shops. (http://en.wikipedia.org/wiki/Soda_shop)

--Pat


That's a good point about the soda shop transition and niche-filling thing. Until now, I had been thinking of Starbucks in almost opposite terms, i.e., they specialize in drip coffee, which they do really well (IMHO-- obviously not everyone agrees, but more on that later) but they don't actually do the Italian specialty drinks very well. For example, if you order a cappuccino in Starbucks, the quality is variable, but generally poor. The foam is weak, the bubbles are big and fragile-- it looks like sea foam. (Deliberately nauseating simile.) If you order a cappuccino at Greco or Steps of Rome in North Beach, the foam is so thick you can prop up a spoon in it and the texture is like velvet. It makes me cry.

But, I don't fault Starbucks for that, because they performed a huge, huge service in just bringing decent ordinary drip coffee to small towns all across the US. Just because here in SF we're spoiled and can get Euro-quality fancy espresso drinks by snapping our fingers, big deal.

So, I don't order cappuccinos in Starbucks, just as I don't buy sushi at Safeway.

But now, as you've pointed out, they have added to their original business model with these sugary, cloying drinks targeted at folks (like your mall chicks) who don't really drink real coffee. Brilliant! I have no problem with that, either. If some people want to down 2,000 calories in a single Venti Gulp, fine with me. Our next door neighbor works at Starbucks HQ and has warned us that the primary ingredient in many of these fancy drinks is, in fact, sugar syrup.

They *still* don't do the traditional Italian specialty drinks well, but so what, I live in SF so if I want a cappuccino I can always go to Steps of Rome.

On the Starbucks coffee acidity/bitterness issue, I have had the same experience with Peet's Coffee as you have had with Starbucks. Peet's always tastes bitter and acidic to me. At least, it does when I get it at the Peet's storefront locations. This has been very consistent. I tried to like Peet's for several years, back in my "hate Starbucks" mode, but finally gave up, because I just couldn't drink Peet's. Contrariwise, I started out thinking Starbucks' coffee was too strong (not acidic, just too strong) but I gradually got used to it and now I *like* my coffee strong. I do put a lot of cream in it if it's hot, though. (I drink a lot of iced coffee, too, and it doesn't seem to need cream. Not sure why that should be, but temperature definitely affects the lingual flavor receptor strunods-- witness American cold beer vs English "cellar temp" beer.)

Now for the past 3 years I've been drinking the excellent coffee at my place of work, and I just realized a couple of months ago that it's Peet's! But the coffee at work never tastes acidic or bitter: it's great! I understand that acidic flavors may be due to using too fine a grind. I checked the grind at work one day when the cafeteria staff left one of the humongous urn filters out on the counter, and it looked perfect for regular drip coffee. No surprise there. So maybe the problem at the storefront Peet'ses is that they grind too fine? Seems weird, though. Why would they do that?

It also seems weird that your lingual flavor receptor strunods and mine would come up with such opposite results on Starbucks, but there you have it. No accounting for taste.

On another coffee-tasting note, I once purchased and brewed a quarter pound of Jamaica Blue Mountain, which I had read was the greatest coffee ever. It should be, at $40/lb. I was not impressed. It tasted weak. I've tried various coffees over the years, and I understand that the roasting is critical, the storage, the grind, etc. etc. etc., even which mountainside it grew on-- but I've found that Colombian is always the best.

PS, for anyone out there who likes Starbucks' coffee, supposedly it's available quite a bit cheaper at Costco branded as "Kirkland", their house brand. I'm using it now and it's good.